Music Channel for my Music Video

I have now started to think about the music channel that I want my music video to appear on. I have started to research different music channels that I feel is suitable for the artist Lenka and the genre of the song to be on. I have thought of the music channels of 4Music, Viva and The Box.

Here, I have done some more research on these music channels to get more information about the channel and to see if it is suitable for my music video to appear on:

4Music
4Music is a music and entertainment channel that is available on Freeview, Virgin Media, Sky and Smallworld Cable. This means that this music channel is available for a wider audience so that more people can view my music video, getting more interests and attention to my video. The music channel replaced The Hits and was launched on 15 August 2008.

I feel that 4Music would be suitable for my artist and my music video to appear on as 4Music has a wide variety of different genres on the channel, meaning my artist, folk pop genre would be suitable on the channel. I also feel that this music channel is quite popular so that more audience would watch more videos and my video would be viewed more and would help the promotional aspect.

Viva



 Viva is a music video and entertainment channel in the United Kingdom and Ireland. The channel was officially launched on 26 October 2009 by Alexandra Burke, with an exclusive live performance of her single "Bad Boys". The channel replaced TMF. The channel is owned by Viacom International Media Networks Europe and was originally a German channel. It is also the first channel from MTV that is on Freeview.

I feel that Viva would also be suitable for my artist and my music video to appear on as Viva conveys a quirky feel and image of the music channel which would suit my artist as she also portrays a quicky image. I also feel that having the music channel being quite quirky and different would help the promotion of my artist and the video as the channel and the artist is quite similar and would help get the right audience to view the video.

 The Box

The Box is a television channel in the United Kingdom and Ireland. The channel is one of many within the Box Television network, a joint venture between Channel Four Television Corporation and Bauer Group. The channel mainly broadcasts music videos, although it also features other music-related programming from 4Music.

I feel that my artist and the music video would be suitable to appear on the Box music channel as the music channel has also a variety of genres. I also feel that channel is also quite different and quite quirky which reflect my artist and the genre of folk-pop.

The music channel that I chosen for my music video to appear on is 4music as the music channel best suits my artist as the chaanel plays a wide variety of music videos from different genres. I also chose 4music as it is also quite a popular music channel and would help with my promotional aspect of my music video as many people would watch the channel especially my target audience. However, if my music video was on Scuzz, a rock music channel, it would not be suitable as my target audience would not watch the channel and it would not make sense due to the different genres. Overall, 4music is the most suitable channel for my artist and the music video to appear on.